In Collaboration with Nefesh B'Nefesh

Learn Digital Marketing Skills
To Kick Start Your Career

Digital Marketing Bootcamp Curriculum

Lesson 1

Intro to Digital Marketing

Introduction to Digital Marketing: definitions, overview of all channels, KPIs, jargon, job titles

Category: General
Instructor: Ari Nahmani

Lesson 2

Intro to Search Engine Optimization (SEO)

Introduction to Search Engines and SEO 101

Category: SEO
Instructor: Ari Nahmani

Lesson 3

Keyword Research

Google Keyword Planner, 3rd Party Tools, MSV, Projections, Head Terms vs Long Tail, Keyword types: Transactional, Informational, Navigational

Category: General
Instructor: Jennifer Frame & Anaelle Attias Nowotny

LESSON 4

On-Page Optimization

Onpage optimization elements (Meta Data, Headers, page copy, internal linking)

Category: SEO
Instructor: Ben Heligman

Lesson 5

On-Site Optimization & Technical SEO

Site wide indexation and optimization, robots.txt, robots meta, crawling and indexing, GSC reports, coverage

Category: SEO
Instructor: Daniel Frank & Jonas Pickholtz

LESSON 6

Local SEO, Off-Site Optimization, Competitive Analysis (SEO Tools)

Google My Business, 3rd party citations, Local pack, maps, ahrefs/semrush, backlink profile auditing

Category: SEO
Instructor: Daniel Frank & Yossi Fest

Lesson 7

Web Analytics (Google Analytics, Search Console, Google Data Studio)

Web analytics overview

Category: SEO/PPC
Instructor: Yossi Fest & Rachel Slovin

Lesson 8

UX, Landing Page Optimization, & Conversion Rate Optimization

From click to conversion - optimizing the funnel and overview of all concepts and tactics

Category: SEO/PPC
Instructor: Daniel Frank

Lesson 9

Intro to Performance Marketing / Pay-Per-Click (PPC)

Introduction to Performance Marketing / Pay Per Click Marketing: Paid Search, Display, Retargeting, Paid Social

Category: PPC
Instructor: Shaun Friedlander

Lesson 10

Paid Search (Search Engine Marketing) - Google Ads

Deep Dive into Paid Search (Google Ads - formerly Adwords)

Category: PPC
Instructor: Judith Rosby

Lesson 11

B2B Performance Marketing: Lead Generation & Digital Marketing Funnel

The wonderful world of B2B Performance Marketing: Lead generation, Linkedin Ads, MQL/SQL, CRM feedback loop

Category: PPC
Instructor: Shaun Friedlander

Lesson 12

Display, Programmatic, Paid Social & Retargeting

Deep Dive into Google Display Network, Audience Targeting, Interest Targeting, Retargeting lists, Facebook Ads

Category: PPC
Instructor: Nicole Simon

Hey!

We are kahena

Kahena is a search marketing agency that’s driven by a never-ending ambition to help our clients get discovered on the web. We’re extraordinarily passionate and our team of technical marketers believes in fostering deeply personal, meaningful partnerships in order to deliver better performance.

Our world-class skills, know-how, and SEO + PPC killer instincts don’t hurt, either.

Our Instructors

Ari Nahmani

CEO & Founder

Rachel Slovin

Managing Director

Daniel Frank

Director of Enterprise SEO & Technical Marketing

Shaun Friedlander

Director of Performance Marketing

Ben Heligman

Senior Enterprise SEO Lead

Jennifer Frame

Senior Enterprise SEO Lead

Nicole Simon

Senior Performance Marketing Lead

Yossi Fest

Senior SEO Strategy Lead

Anaelle Attias Nowotny

Senior eCommerce SEO Manager

Judith Rosby

Senior Performance Marketing Consultant

Jonas Pickholtz

Senior Techical SEO Manager

What People Are Saying

Q

Frequently asked questions

Our first cohort course will commence the first or second week of June, 2022. The course will likely last around 10-12 weeks.

After being accepted, you’ll be enrolled in a 3 month digital marketing bootcamp taught by one of the best digital marketing agencies in Israel. After completing the course, you’ll be better equipped for interviews and more attractive to employers. In addition, you’ll be familiar with concepts, terminology, and general digital marketing strategies and channels.

Kahena teaches this bootcamp without any compensation, whatsoever. Nefesh B’Nefesh takes a nominal amount (500 NIS) as a one time fee for registration to cover administrative costs (only after being accepted).

During the course of a 3 month period, you’re required to participate in 1-2 evenings per week for a 2 hour virtual session. On video, engaged, and focused. In addition, there will be light homework assignments that are reviewed together with the group.

Entry level positions at digital marketing agencies or in-house junior digital marketing manager/SEO/PPC positions. In addition this background could help serve as a foundation for further specialization in organic or paid search or performance marketing that would open up even further roles.

We’re a team of nearly all native English speaking Olim. There is a significant need for native english speaking digital marketers in Israel. We as an agency struggle to find informed and motivated candidates and we see this across hundreds of other companies in Israel – at both agencies and for in-house digital marketing positions. We hope to be able to give a high level overview of digital marketing enough to inspire and give hands-on foundational skills that will help our students break into a digital marketing career here in Israel. And, to be honest, we wouldn’t be too upset if we happened to discover a few excellent candidates along the way. 😊

Apply to Digital Marketing Bootcamp Now

Digital Marketing Bootcamp Application Form

The inaugural course will begin in early June 2022 and last 10-12 weeks.

Applications for Cohort 1 Are Now Closed

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